20 August 2024 – KOR Protocol, the entertainment IP Infrastructure backed by Animoca Brands, today announced KOR Player, a new platform that enables developers to access IP based digital merchandise and incorporate globally recognised licensed music through its dynamic AI music engine. Animoca Brands and Pixelynx, a subsidiary of Animoca Brands co-founded by industry executives, DJs and producers such as Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastkman, Inder Phull, Ben Turner and Dean Wilson, are launch partners of KOR Protocol. KOR Player is now available for developers, and interested developers can request early access and technical documents of KOR Player by completing the signup form.
The launch of KOR Player introduces features that enable users and builders to play, create and remix music by integrating with a suite of tools including the IP Vault where artists can upload their music and the KOR AI Engine which gives developers access to a growing library of sounds and generative AI functionality, authenticated through the KOR Protocol. Artists are also eligible for onchain royalties and rewards through KOR Protocol’s blockchain technology and its native IP Token.
For artists, KOR Player facilitates direct distribution into games through dynamic licensing, royalty tracking and payments, all of which utilize the KOR Protocol’s IP Token. Artists and labels are rewarded for their contribution, while developers are given the freedom to innovate without traditional licensing barriers.
KOR Player is built on the KOR Protocol and aims to tackle a gray area around music copyright laws and the use of unlicensed IP in video games, live-streams, esports broadcasts and other channels which draw a large audience, whilst giving artists and labels new distribution channels to reach fans and monetize their work.
As an entertainment protocol, KOR Protocol seeks to reshape how IP is managed, protected, distributed and monetized. The protocol enabled the creation of the first fan-generated songs on the mau5trap Mixtape, a series of remixes and videos that generated over 100,000 AI user-generated songs.
KOR Player will be made available as an SDK for developers to integrate within their projects, so they can launch music and IP-based digital experiences seamlessly.
KOR Protocol has seen over 550,000 user signups to date, including via KORUS and the Black Mirror experience. Its partnerships include Japanese telecommunications giant KDDI, which integrates KOR Player with KDDI’s “αU on cloud” service, enabling direct distribution of generative AI music into AR and metaverse experiences. Reaching over 65 million potential users, KDDI will be able to seamlessly incorporate high-quality AI music into AR experiences, facilitate virtual live concerts and interactive events, setting new standards for AI content creation and distribution. Other partners integrating the KOR Player include Darewise Entertainment, OPAL Protocol, and Motorverse.
Inder Phull, Creator of KOR Protocol, said: “KOR Player aims to transform how developers access and integrate licensed songs and generative AI music into their platforms. Our previously announced partnerships with KDDI and Motorverse are only the beginning. KOR Player provides a seamless solution that handles consumption, rights management and automated royalty distribution, allowing developers to focus on creating immersive experiences without worrying about licensing complexities. This collaboration ensures transparency and fairness in the use of music IP, benefiting both developers and artists.”
About KOR Foundation and KOR Protocol
KOR Foundation was established with the mission of being steward of the KOR Protocol and revolutionizing the way digital content and intellectual property are created, protected, managed and monetized. KOR Protocol is a decentralized open framework and growing suite of tools designed by KOR Protocol launch partners and contributors. By integrating advanced AI with robust blockchain technology, KOR Protocol supports artists, musicians, filmmakers, and developers in protecting their creations and engaging directly with global audiences in innovative ways. For more information visit https://www.korprotocol.com.
About Animoca Brands
Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com
