Animoca Brands Japan, a subsidiary of Animoca Brands Corporation Ltd, has announced a new partnership with TOKYO STUPID GAMES. This gaming platform focuses on mixing real-world assets (RWAs) with Japanese brands and intellectual property (IP). Through this collaboration, Animoca Brands Japan will help TOKYO STUPID GAMES grow internationally by supporting their marketing efforts and guiding them in planning and designing their token economy.
Why Are They Collaborating?
The main goal of this partnership is to promote web3 technology through gaming and RWAs. TOKYO STUPID GAMES aims to bridge the gap between traditional Japanese brands and modern digital experiences by linking real-world assets with a web3-based gaming platform. With help from Animoca Brands Japan, the platform hopes to expand globally, spreading Japanese culture and IPs to a wider audience.
Animoca Brands Japan will use its vast network, which includes over 540 companies and projects, to help TOKYO STUPID GAMES grow. The company’s leadership is confident that this partnership will create new opportunities for Japanese brands, allowing them to expand globally and engage more fans through Web3 and blockchain technology.
Kensuke Amo, COO of Animoca Brands Japan, stated: “We are thrilled to support TOKYO STUPID GAMES’ global expansion, which fits perfectly with our mission to promote Web3 adoption and increase the global presence of Japanese culture. This partnership will open up new digital opportunities for brands, helping them reach international audiences.”
Web3 and Real-World Assets in Gaming
TOKYO STUPID GAMES is developing a platform that allows users to get non-fungible tokens (NFTs) linked to real-world assets. These RWAs can include items like trading cards, fashion goods, and original merchandise, which will be tokenized using blockchain. The platform’s goal is to help Japanese brands use web3 technology, increasing their visibility, improving fan engagement, and creating new, innovative user experiences in both the physical and digital worlds.
Using web3 technology allows users to own and trade physical goods within a digital space. This new form of engagement is expected to attract more attention to Japanese brands and grow their fan base.
Previous Efforts and Global Outreach
TOKYO STUPID GAMES has already shown its commitment to promoting Japanese culture through web3 projects. The platform has hosted art exhibitions that showcased partnerships between Japanese artists and global Web3 projects. These events have demonstrated how the platform aims to connect traditional Japanese culture with modern digital technologies.
In addition to art exhibitions, TOKYO STUPID GAMES has formed partnerships with major Japanese pop culture and art organizations, including PARCO and Warehouse TERRADA. These partnerships highlight the platform’s dedication to promoting Japanese culture through Web3 and real-world assets, creating new opportunities for engagement in the digital space.
Rock No.6, Founder and CEO of TOKYO STUPID GAMES, shared his excitement about the partnership, stating: “We believe Web3 can connect people and cultures globally. Working with Animoca Brands Japan allows us to bring Japanese brands to the global stage, creating new opportunities for collaboration and growth.”
New Digital Opportunities for Japanese Brands
The partnership will also real-world assets give Japanese brands a unique way to engage with their audiences, both locally and internationally. By mixing web3 technology with traditional IPs, TOKYO STUPID GAMES plans to build a connection between physical products and digital experiences.
Animoca Brands Japan’s mission is to accelerate the growth of web3 by providing Japanese brands with the tools and services they need to engage with global audiences. This includes helping brands with token economy design, and marketing strategies, and connecting them with partners from around the world.
