PlayEmber, a web3 game studio, is taking its Emby Ecosystem to the Immutable platform. This move marks another big step in the studio’s journey to reimagine gaming with blockchain tech. With over 10 million player accounts already, PlayEmber is ready to bring some of its top titles, including Emby Knight, Emby Glide, and Emby Match Them All, to Immutable.
The Future of Gaming, Powered by Immutable
The Emby Ecosystem isn’t just your average game universe. It’s one of the largest on-chain ecosystems, fueled by 40+ casual games, including partnerships with popular web3 projects like Pixelmon and Cool Cats. This platform gives players real ownership of their in-game assets through blockchain, with NFTs and token rewards at the core.
But what really sets PlayEmber apart is their vision for gaming. They’re focused on leading consumer crypto gaming, where player ownership, co-creation, and IP development take center stage. Their goal? To create a new kind of gaming experience that blends entertainment with earning potential. As Jon Hook, co-founder of PlayEmber, says, “Partnering with Immutable is great for the PlayEmber ecosystem as there are many great casual game studios deployed and deploying on Immutable.”
By joining forces with Immutable, an L2 scaling solution on Ethereum, PlayEmber taps into a robust web3 infrastructure that enables faster transactions, zero gas fees, and secure NFT ownership. For players, this means more ways to engage, create, and earn, all while enjoying high-quality, casual mobile games.
What is PlayEmber?
Founded just three years ago by Jon Hook and Hugo Furn, PlayEmber has quickly gained momentum in the mobile gaming world. With over 130 million downloads and 5 million active users per month, the team has successfully bridged the gap between web2 mobile games and the web3 space.
The founders are industry heavyweights, having previously worked with companies like Voodoo, Lion Studios, and BoomBit. Their extensive experience, which includes over 1 billion total career downloads, has helped shape PlayEmber into one of the leading game makers. What started as a traditional mobile game studio has now evolved into a hybrid of web2 and web3 gaming.
The Emby Ecosystem
The core of PlayEmber’s shift into blockchain gaming is the Emby Ecosystem. At the heart of it are the Emby characters—3D companions that players can collect and use across different games. These aren’t just cosmetic avatars; Emby NFTs unlock special perks, give access to rewards, and let players co-create content. The ecosystem is designed for full player immersion, where gamers can take part in the creative process.
Some of the key titles in the Emby platform include: (Android| iOS)
- Emby Knight – A hero-centric game where players collect and upgrade Embys to defeat enemies in strategic combat.
- Emby Glide – A fast-paced arcade game where players control their Emby through challenging heights.
- Emby Match Them All – A puzzle game with a web3 twist, allowing players to earn rewards by solving match-3 puzzles.
Backed by Big Names
PlayEmber’s rapid rise hasn’t gone unnoticed. The team has secured funding from major VC firms, including Shima Capital, Big Brain Holdings, Huobi Ventures, and Hyperithm. These investments have helped PlayEmber push forward its ambitious growth plans.
New Creations and Community
Beyond gaming, PlayEmber is also focused on fostering a vibrant creator community. Their recent launch of the Emby Creator Hub is designed to empower both new and seasoned content creators. The platform offers tools, resources, and incentives for creators to produce engaging content about PlayEmber’s games. Those who perform well can earn rewards like sponsorships, NFTs, and even trips to events like the YGG Play Summit in Manila.
The Emby Creator Hub is part of PlayEmber’s mission to put players and creators at the forefront. By giving them more control and ownership, PlayEmber hopes to build a stronger, more engaged community. It’s not just about playing games—it’s about being part of the game’s evolution.
PlayEmber’s Hits and Innovations
PlayEmber’s success isn’t just limited to web3 titles. Their traditional mobile games have also been massive hits. Some of their top-performing titles include:
- Hyper Cards – 15 million downloads
- Raft Life – 10 million downloads
- Superhero Race – 25 million downloads.
And PlayEmber isn’t afraid to innovate. They’ve added the Lightning network into select mobile games, allowing players to earn Bitcoin rewards called satoshis. This unique feature has resonated with gamers, resulting in over 500k downloads within just a few months.
PlayEmber’s move to Immutable marks the next phase of its journey. By blending mobile games with blockchain tech, the team redefines what it means to be a gamer.
