Immutable, a leading force in crypto gaming, has joined forces with Portal, a platform built for web3 distribution. Announced at the Korea Blockchain Week, this partnership seeks to reshape the future of play. Developers and players can look forward to better game distribution and smoother transactions.
Portal, known for boosting user acquisition, payments, and rewards, will work closely with Immutable to improve how blockchain games are shared and monetized. By integrating Immutable’s platform, Portal will make it easier for game devs to connect with new audiences. This partnership is a key step in bringing web3 gaming to the masses, making it easier for everyone to enjoy these games.
Immutable and Portal: What’s in Store?
The partnership is packed with benefits for both gamers and developers. One of the biggest improvements is in how games will be distributed. Immutable’s platform, already a go-to platform for game creators, will now use Portal’s expertise to reach even more players. The Portal Pay solution will make payments faster and easier across Immutable games. This will allow builders to focus on creating fun games while Portal connects them to the players.
The partnership also includes a more efficient system for handling rewards and in-game transactions. By using Portal’s cross-chain technology, players from other web3 platforms can access and play Immutable games. This means builders can reach wider audiences without worrying about the limits of a single blockchain.
Also, the increased ecosystem liquidity will help both developers and players. Portal’s advanced tools for game monetization will give builders more ways to earn revenue, while players enjoy more rewarding experiences. This synergy between Portal and Immutable is set to create a more vibrant gaming landscape.
Why It Matters
According to Ezra Strauss, Head of Partnerships at Portal, this joint venture marks a turning point for both web3 gaming and the wider gaming space. “I’m thrilled to be reunited in this work with my talented former teammates at Immutable to push the boundaries of what’s possible in this space,” said Strauss. “Together, we’re not just enhancing game distribution and monetization—we’re setting the stage for the future of gaming, where players around the world can access and enjoy the best that web3 has to offer.”
About Portal
Portal is on a mission to build the distribution layer for web3. It connects users from different blockchains to some of the best dApps and games in the crypto space. By focusing on a seamless user experience, Portal is solving the distribution challenges that often limit the reach of web3 products. Its innovative liquidity layer makes it easy for game developers to engage with users worldwide.
Portal’s advisory board is filled with big names from the gaming and tech sectors. For instance, Rockstar Games co-founder Jamie King and former EA Games Head of Business Development Matt Dixon are among those guiding Portal’s mission.
Immutable’s Role in Blockchain Gaming
Immutable has been at the forefront of web3 gaming since it was founded in 2018 by brothers James and Robbie Ferguson, along with Alex Connolly. The company is based in Sydney, Australia, and is known for its focus on giving players true ownership of in-game assets. Through Immutable X, its first layer-2 scaling solution for Ethereum, the platform allows for fast, secure, and gas-free transactions. Their tech stack has attracted major partnerships with GameStop, TikTok, and others.
Immutable has also launched a suite of scaling options, such as Immutable zkEVM, powered by Polygon. This project aims to simplify web3 game production by offering builders full platform support.
As such, Immutable actively builds and publishes games through its subsidiary, Immutable Games. The team has launched blockbuster titles like Gods Unchained and Guild of Guardians while supporting over 150 projects in its ecosystem. With a solid lineup of existing titles, Immutable’s platform will grow even more with the help of Portal.
