Animoca Brands backed preventive healthcare app Universal Health Token (UHT) has launched a new quiz-driven Telegram game called ‘Health Adventure by UHT’ in partnership with its marquee partner GOQii, offering an easy way-in to the web3 ecosystem for the fitness app’s 450,000 monthly app users.
Universal Health Token (UHT) has recently gained attention, especially after the success of its founder NFT collection within its community. The web3 project gamifies healthcare by integrating with its partner, GOQii, rewarding users for healthy behaviour. These rewards can be spent on digital services and physical goods in the healthcare domain. UHT’s team shared that GOQii users are already engaging with the token as a soft currency, and with the upcoming token launch, they will soon be able to transact and exchange it into fiat rewards.
With over 5 million downloads and ten years of experience combining one-on-one personal coaching with fitness tracking technology to help users achieve a healthier lifestyle, GOQii is the first full-stack preventive health and fitness app to integrate UHT rewards. It was also the first company to introduce health wearables in India and draws on over 5 billion data points to provide a complete preventative care solution.
UHT is the latest to announce its entry into the Telegram and TON ecosystem with its quiz-based game, following the early success of projects like Notcoin and Hamster Kombat. The project has had a ‘web3’ beta version of the GOQii platform live, with almost 200,000 active wallets interacting and testing, according to data from Dappradar.
In UHT’s new ‘Health Adventure’ game, users are required to answer a set of health and wellness related questions everyday as well as complete quests to rake up points on a global leaderboard. Agastya Samat, CEO and co-founder of Universal Health Token said “that the points users generate will be converted to a UHT token airdrop in the coming months.”
The project has pivoted away from clicker-gaming models on Telegram, as CEO and co-founder Agastya Samat aims to utilise the Telegram meta in line with the company’s ethos, which is education, health and wellness, providing a more practical utility in the long term.
Samat previously said that the company’s plan for the next couple of years is to put the underlying concept of gamification inside a health and wellness app with over 5 million downloads, stimulating further competition and incentive for people to achieve their fitness goals. “This is an exciting opportunity to revolutionise the future of fitness and empower millions of people to enhance their health habits globally.”
The new free-to-play game, developed in collaboration with GOQii—one of India’s leading health and wellness apps—introduces a fresh gameplay style, moving away from traditional Telegram clicker games. ‘Gamification and rewards have always been at the heart of GOQii’s platform. We’ve impacted millions of lives through our gamified preventive healthcare ecosystem, which features a closed-loop rewards system,’ said Vishal Gondal, CEO and Founder of GOQii.
Health based app GOQii was also the first company to introduce health wearables in India and draws on over 5 billion data points to provide a complete preventative care solution. “The Universal Health Token will act as a web3 rewards and ecosystem token for everyone using the GOQii app and beyond,” said Samat in a statement.
GOQii is backed by some of the largest names in the web3, entertainment, and fitness industries including Modality (Part of the UK’s NHS Network), Animoca Brands, Galaxy Digital, Polygon. While UHT has received investment from Animoca Brands, Polygon Ventures, KGeN, Kavita Gupta (Delta Blockchain Fund), Roy Bhasin (Zeneca), Manish Dureja (Intermiles), and Tarun Katial (Coto). Internationally recognized nutritionist, motivational speaker, and published author Luke Coutinho is also a co-founder Master Coach and Head Nutritionist at GOQii.
About Universal Health Token
The Universal Health Token (UHT) mission is to empower people to prioritise their well-being and make preventive healthcare a rewarding part of life. The company envisions a world where individuals are incentivized to lead healthy lifestyles, thereby reducing the burden of chronic diseases. The introduction of the Universal Health Token aims to provide people with the tools and motivation to take control of their health and make it a top priority. By rewarding healthy behaviours, UHT strives to create a paradigm shift toward proactive healthcare on a global scale.
About GOQii
Founded in 2014 by entrepreneur Vishal Gondal, GOQii is empowering consumers globally to lead healthier and better lives. GOQii’s smart-tech-enabled healthcare platform brings together the entire preventive healthcare ecosystem. Its Smart Health Ecosystem integrates tools for real-time personalised coaching, scheduling health check-ups, a health locker, and a unique ‘GOQii Cash’ program where healthy behaviour is rewarded with discounts.
As one of the official partners of the ‘Fit India Movement’ GOQii is a strong supporter of Prime Minister Mr. Narendra Modi’s vision of making 130 crore Indians fit and healthy. GOQii counts marquee investors like Animoca Brands, Mitsui, Megadelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr. Ratan Tata, and Mr. Vijay Shekhar Sharma. Modality, one of the leading GP chains in the UK, is also an investor in GOQii as well as the JV partner.
